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How To Prep Skin For Makeup Application

Let’s discuss the key steps of skincare before makeup: cleansing, moisturizing, and priming. This will help you avoid cakey makeup and help your skin grip makeup.

Skin Prep for Perfect Makeup: Tips to Avoid Cakey Makeup

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How To Prep Skin For Makeup Application

Let’s discuss the key steps of skincare before makeup: cleansing, moisturizing, and priming. This will help you avoid cakey makeup and help your skin grip makeup.

How to prep skin for makeup

If you’re looking to achieve seamless, long-lasting makeup, skin prep before makeup application is key. This will not only ensure that your makeup goes on smoothly and evenly, but also improve the quality of your makeup’s wear.

Skincare steps like cleansing, moisturising and priming create an optimal base by removing impurities, promoting skin texture, and ensuring adequate hydration. This not only enhances the makeup's appearance but also contributes to its longevity.

Additionally, addressing specific skin concerns before applying makeup, such as redness or uneven tone, allows for targeted solutions and a more polished finish.

Ultimately, proper skin preparation sets the stage for makeup application, enhancing the overall beauty and radiance of the final look.

Step 1: Cleanse

The best skincare routine before makeup should always begin with cleansing. The benefits of cleansing include melting away dirt and sebum and keeping your skin soft and hydrated.

When cleansing your skin, always make sure to use a gentle cleanser for your skin type to avoid the possibility of any irritation. You should choose one that maintains the balance of oils in your skin. This will leave your face feeling soft and moisturised. Balm and oil-based cleansers like our Extra Cleansing Balm and Soothing Cleansing Oil both have moisturising properties that can cleanse your skin while balancing moisture and natural oil.

Remember to use lukewarm water, as hot water can strip your skin of its natural oils. Additionally, use a gentle circular motion when cleansing your skin to help remove impurities.

Step 1: Cleanse

The best skincare routine before makeup should always begin with cleansing. The benefits of cleansing include melting away dirt and sebum and keeping your skin soft and hydrated.

Remember to use lukewarm water, as hot water can strip your skin of its natural oils. Additionally, use a gentle circular motion when cleansing your skin to help remove impurities.

Step 2: Moisturise and Prime

Moisturising your skin is an important skin prep for makeup step. Moisturising creams help hydrate your skin and keep it looking plump and healthy. They also help to create a barrier on your skin’s surface that can help lock in moisture and protect your skin from environmental aggressors, such as micro dust and pollen. Be sure to use a moisturising cream appropriate for your skin type and apply it while your skin is still damp to help lock in moisture.

The moisturiser we recommend for all skin types is our Vitamin Enriched Face Base. Not only does it function as a moisturiser, but it also works as the best primer for non cakey makeup. Applying a primer before putting on makeup helps to create a smooth base for your skin and can help improve the quality of your makeup wear.

Step 2: Moisturise and Prime

Bobbi Brown Vitamin Enriched Face Base

We’ve formulated our Vitamin Enriched Face Base to perform as a 2-in-1 primer and moisturiser. This multitasking product contains our signature blend of Vitamins B, C, and E that helps condition, replenish, and revitalise the skin with essential nourishment. It also contains nutrients that plump the skin for a fresh, healthy-looking glow.

Vitamin Enriched Face Base was designed to layer seamlessly with makeup and other skincare products, helping the skin grip makeup, resulting in a smoother, more even application. This phenomenon is often known as “skin-eating” in Korean cosmetic stores. In other words, Vitamin Enriched Face Base is designed to better help “makeup get eaten by the skin.”

Due to its convenience and ease of use, Vitamin Enriched Face Base has been our #1 selling product at Bobbi Brown , with 1 sold every 15 seconds globally. When surveyed, 95% of respondents said it left their skin feeling moisturized throughout the day*. Additionally, 98% of respondents said it created a smooth base for makeup application*.

*Based on Internal Bobbi Brown data, Jul 2021 – Jun 2022

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*Based on Internal Bobbi Brown data, Jul 2021 – Jun 2022

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Bobbi Brown Vitamin Enriched Eye Base

Our goal is to offer everyone a seamless experience prior to applying makeup, which is why we also developed our Vitamin Enriched Eye Base. It’s what you love about our #1 primer and moisturiser, now available for your eyes as well. The product hydrates, nourishes, and primes under the eyes in one smoothing step, delivering the multivitamin moisture of an eye cream with the concealer-ready prep of a primer.

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Moisturising undereye primer

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Bobbi Brown Skin Long Wear Weightless Foundation SPF 15

Now that you know how to prep your face for foundation, we’ve got the perfect foundation formula to go along with it. Our Skin Long Wear Weightless Foundation is expertly formulated to provide full coverage with a natural matte finish, ensuring a flawless complexion that lasts throughout the day. The added benefit of SPF 15 offers sun protection, making it an ideal choice for daily wear.

This foundation embraces a feather-light texture that effortlessly blends into the skin, allowing for natural movement and flexibility while maintaining its impeccable coverage. With its impressive longevity, weightless feel, and sun protection benefits, this foundation encapsulates the essence of a contemporary makeup essential – one that effortlessly combines skincare benefits with a flawless finish.

Skincare before makeup is essential in achieving seamless makeup. By following these key steps of skin preparation: cleanse, moisturise and prime, you can ensure that your skin will be properly prepped and ready for makeup application. Always use products appropriate for your skin type, and pay attention to your skin’s needs, adjusting your routine as necessary.

Bobbi Brown Skin Long Wear Weightless Foundation SPF 15

How to avoid cakey makeup?

Cakey makeup occurs when the application and formulation of makeup result in a heavy, textured, and unnatural finish. Several factors contribute to this undesirable outcome:

1. Product not absorbing well: When product does not properly absorb into the skin, it can lead to a heavy, cakey look. Because of this, it’s important to choose the right formula and texture for your skin type.

2. Dry skin: Insufficiently hydrated or dry skin can absorb moisture from makeup products, causing them to settle into fine lines and cling to dry patches, leading to a cakey appearance.

3. Incorrect skincare: Inadequate or improper skincare can impact how makeup sits on the skin. Skipping moisturiser or using a heavy primer that doesn't suit your skin type can contribute to a cakey finish.

4. Not using a primer: Using a primer can help create a smooth base for your makeup and can help improve the quality of your makeup’s wear. It can also provide a barrier between your skin and makeup, helping to prevent the makeup from settling into fine lines and pores.

5. Not blending your makeup properly: Be sure to blend your foundation, concealer, and powder well to avoid cakey makeup. Use a good-quality brush or sponge to help you blend your makeup seamlessly.

6. Using old or expired makeup: Makeup can expire and lose its effectiveness, resulting in an uneven look. It can also cause irritation or infection, which is why it’s important to check the expiration date of your makeup and replace it when it has expired.